Off Campus

05 November 2005

Truth in advertising, or poor use of spell-check?

The power of design is huge. It gets us to buy our widgets from company A instead of company B... even though they were probably made in the same factory. We're convinced by the words like NEW and IMPROVED, when often the only thing that's improved is the package.

The adage used to be buyer beware, but in this day of law suits for coffee being hot, (the horror), a plastic bag not being a toy (no imagination), or a tipped over coke machine causing injury or death (duh!), the truth in labeling laws are forcing manufacturers to be hyperaccurate about content labeling - forced to even mention non-attributes of a product just to be safe.

Warning! While the blog you are reading was produced on a computer in a facility with nut, wheat and dairy products, it is dolphin safe.

Imagine also a world where the contents inside are altered to reflect truth in advertising/packaging. Whether the labels can magically alter their contents to fit, or more probably an office scene like the following:

Lackey - "Boss, the new power bar labels just came back from the printer, but they have a typo on it. I'll call the printer to send us a new batch."
Boss - "No, that'll take too long. Adjust the product to match. That way they can't sue."

Picture a runner - out on his training run for his next half-marathon, water bottle in one hand, power bar in the other... he rips open the package to take a bite to refeul, and he's blinded by a white cloud. He should have read the label more carefully. He was about to eat a powder bar.

Top 5 altered products to watch out for

5. Cracker Slacks

4. Quaker Oat Meat

3. Kingsford CharKoala Briquettes

2. Salad Hooter

and last but not least

1. PisQuik